深圳日上光电有限公司

In active response to the national Belt and Road Initiative and to implement the company's “going global” strategy, Mason Technology accelerated its international market expansion by organizing its three subsidiaries—Mason Optoelectronics,  Rishang Optoelectronics, and ZZTY—to jointly participate in the 2025 Saudi Lighting Design and Technology Exhibition from September 9 to 11, 2025. As Saudi Arabia's sole professional lighting industry event, the exhibition was successfully held at the Riyadh Frontier Convention Center. Mason Technology adopted a new collaborative exhibition approach, showcasing its full range of LED products and system solutions collectively. This made it one of the most prominent Chinese brands at the event, fully demonstrating the strategic effectiveness of the company's overseas business synergy operations.  

 At this exhibition, the company highlighted its latest products in LED linear lighting and signage lighting, showcasing technological innovations through micro-scenario displays. This approach allowed customers to intuitively experience product innovations, application methods, and visual effects. Within the COB flexible strip category, the company comprehensively presented products featuring a 2.8mm ultra-narrow board width, 15-meter zero brightness difference from end to end, RGB capabilities, and group/individual control options. For advertising signage lighting, the company showcased its best-selling S-shaped light strips, high-efficiency 180lm modules, and advertising modules with outstanding performance like 3.5x high-ratio spacing. Throughout the exhibition, numerous professional buyers visited the booth for collaboration discussions.

Simultaneously, addressing the substantial demand in Saudi Arabia for infrastructure development, industrial upgrading, and urban lighting enhancement, MASON Technology showcased functional lighting products including LED street lamps, LED industrial and mining lamps, LED three-proof lamps, and LED floodlights. The company also highlighted its integrated lighting solutions for urban illumination, cultural tourism landscapes, and sports venues. Through real-world project case studies, the company comprehensively demonstrated its full-scenario smart lighting operation framework—spanning aesthetic lighting design, intelligent system integration, and green operation and maintenance—attracting numerous local government project managers, engineering contractors, and distributors for consultations and in-depth discussions.

 During the exhibition, MASON Technology's team leveraged collaborative reception and client-sharing mechanisms to engage in in-depth discussions with industry experts, buyers, premium clients, and partners from over 35 countries including Saudi Arabia, the UAE, and Qatar. This not only successfully showcased the robust capabilities of Chinese manufacturing but also yielded over 100 potential clients and cooperation opportunities. These extensive client interactions enabled the company to conduct in-depth analysis of market trends and customer preferences in the Middle Eastern lighting sector. This provides precise market positioning for future product development and capacity planning, significantly advancing the strategic implementation of product and capacity deployment in the Middle East market. It lays a solid foundation for further deepening market penetration in the region. 

  This successful exhibition participation marks a pivotal step in MASON Technology's proactive integration into the Belt and Road Initiative and advancement toward its internationalization strategy. Through this high-end platform, the company not only showcased its full industrial chain capabilities and technological innovations in the LED lighting sector to the world but also gained profound insights into the demands and trends of the Middle Eastern market. Moving forward, MASON Technology will continue leveraging its technological strengths to collaborate with partners across the Middle East and beyond. The company is committed to delivering high-quality lighting solutions for smart city and sustainable development projects under Saudi Arabia's Vision 2030, jointly illuminating a new chapter in green futures.