RISHANG and Turkish customer signed a strategic cooperation
On February 28th, RISHANG Optoelectronics signed a strategic cooperation agreement with the Turkish customer in Shenzhen MASON Building. The management and representatives of both companies attended the signing ceremony and engaged in detailed communication regarding the 3-5 year marketing plan for the RISHANG brand in the Turkish market. This time, RISHANG independent brand entered the Turkey market comprehensively, marking a new level of internationalization of RISHAN brand.
RISHANG always attaches great importance to the business layout of overseas markets, adhere to the implementation of the "Going Out" strategy, connects with the international market. As early as 2011, it has set up the subsidiaries in the United States and Germany. The overseas subsidiaries of Rishang have the functions of overseas marketing, technical support and warehouse logistics, and can efficiently solve the localized service needs of customers through the concept of high-quality customization and rapid response service. At the same time, the company has participated in global overseas industry exhibitions and organized brand marketing activities for many years, which has rapidly enhanced the company's global brand awareness and influence in the LED signage light source and LED strip light industry, and gradually built up the competitive advantages of "RISHANG" in the North American and European markets and other target markets. In recent years, with the development of RCEP and The Belt and Road new opportunities, in the Middle East, Southeast Asia, Eastern Europe, South America and other regions and countries, the company has developed RISHANG brand authorized agents in the Middle East, Southeast Asia, Eastern Europe, South America and other regions and countries, laying a solid foundation for the globalization process of RISHANG brand. Today, we have reached a strategic cooperation with our Turkish customer, marking a significant milestone in the internationalization journey of Rishang Optoelectronics, and we are taking another step forward in expanding our presence overseas.
Brand is the best embodiment of an enterprise's soft power and value, and it is the soul of the enterprise's sustainable development. Only by attaching importance to the brand, the enterprise can realize the transformation from "World Factory" to "World Company". RISHANG attaches importance to the construction of RISHANG independent brand in the international market, and takes the initiative to fully integrate with the global market, aiming to enhance the global competitiveness of RISHANG brand, improve the international operation level of the brand, and realize the company's global strategy layout. Nowadays, RISHANG is emerging in the international market, and in the near future, RISHANG brand products and services will be seen in more countries.
